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Winning isn’t everything but wanting to win is.

You would achieve more, if you don’t mind who gets the credit.

When everything else is lost, the future still remains.

Don’t fight too much or the enemy will know your art of war.

The only job you start at the top is when you dig a grave.

If you don’t stand for something, you’ll fall for everything.

If you do little things well, you’ll do big ones better.

Only thing that comes to you without effort is old age.

You won’t get a second chance to make a first impression.

Only those who do nothing do not make mistakes.

If you are not failing, you’re not taking enough risks.

Don’t try to get rid of your bad temper by losing it.

If at first you don’t succeed, skydiving is not for you.

Those who don’t make mistakes usually don’t make anything.

There are two kinds of failures: Those who think and never do, and those who do and never think.

Pick battles big enough to matter, small enough to win.

All progress has resulted from unpopular decisions.

Change your thoughts and you change your world.

Understanding proves intelligence, not the speed of the learning.

There are two kinds of fools in this world.: Those who give advice and those who don’t take it.

Management is doing things right. Leadership is doing the right things.

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Ok…….there you are in a listing appointment and you are going against the number one agent in your area.  You know…..the one that has all the billboards talking about how great he/she is and that he/she is the greatest thing to hit your area since strawberry milkshakes……..that is the one agent you just can’t seem to beat and they always get the listing when you compete against them.  Here is what you need to understand…….”You are What You are”!  You cannot be something that does not fit the way your customers see you.  This hurts when you have “Mom and Pop” boutique rea l estate companies going against the huge national companies with all the bells and whistles.  It is easy for the real estate agent who you are going against to say…”Hey…..we have a national name brand and why would you list your home with someone who works for a company with such a small footprint when it comes to marketing outside your area.”  Here is the truth……the biggest agent in my area owns a boutique company of only 4 agents and he sells over $150,000,000 a year in homes personally! Don’t cower to bigger agents or companies because of size difference.

The beauty is…….don’t hide the fact you are small!  Build that into a HUGE plus!  Make it work by talking about your advantages!  Ok……so you don’t work for a large company or you aren’t the top selling agent….SO WHAT!  Make it work by stressing the fact you are more responsive and can be reached 24 hours a day!  Make it work by telling sellers you have the time specifically for them and their home……you will make it priority and will personally be involved.  Let them know about your marketing services that really sell homes and give you an advantage.  Don’t back down……figure out shat makes you unique and sell it to the new customer with 100% belief!

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It is tough being around someone that is always right………if they aren’t sure they are right……they will go to the depths of hell to prove YOU wrong.  The other day, I read something about “Being Right or Being Happy”…….I put lots of thought into it.  After deep pondering, I choose happiness.  It doesn’t hurt my masculinity to allow someone to have their own opinion.  I cannot change what they think….if they have an opinion, it is their own.  If they hear my opinion and don’t like it, that is fine.  I will never spend my time trying to prove someone wrong…..too much negative energy.

When we constantly defend our positions and are constantly trying to prove others wrong, it takes lots of negative mental energy that I am not willing to spend.  Always being right also alienates us from others in our lives that may really like being around us if we weren’t always having to prove our intelligence or correcting others, making them feel stupid.

I am not a wimp, but I have decided that always having to be right and correcting others is a habit worth breaking.  If we work on this, folks in our lives will appreciate it, and we will find ourselves invited to lots more events!

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We offer top notch, world class, SERVICE!!!

Man…..that is enough to make a real estate sales person sound like every other person in their town who is trying to sell real estate.  Commitment to Excellence…….blah blah blah,,,,,,no one believes this anymore……it sounds like everyone else!  Remember…..overused words do not work. Instead of relying on words at all………lets try something different….EVIDENCE!  Offer believable stories such as case studies, testimonials, achievements, etc.  Don’t tell your customers what you’ll do…..SHOW them!

Here is something to take a look at:  Review every marketing related communication or advertisement and try to take out adjectives and adverbs.  Most of them weaken your message.  Taking out the adjectives will force you to prove any claims you make rather than just state them.

Remove every adjective and replace them with PROOF!

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