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One of the most important things you can do online is protect your online reputation. One of my sites Brian Rodgers is my personal websites and the main keyword for that site is Brian Rodgers.

Because Brian Rodgers is also the domain name for that site, I am able to use the keyword Brian Rodgers in the address bar. I also use the keyword Brian Rodgers in the title tag and throughout the site.

I believe anyone in business should not only have their own name for one of their sites, just like I have done with Brian Rodgers.