We have to remember that our marketing time isn’t showtime.  Our marketing must capture someone’s attention if it is going to be noticed but if your ad shows any trace of cleverness, it runs the risk of getting the way of the message.  Given the chance, readers, viewers and prospects will remember the showtime glitter [...]

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“Now, here, you see, it takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run twice as fast!” The Queen in Alice in Wonderland

Survival in today’s highly competitive environment depends on your ability to change. You cannot stand still. You cannot [...]

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One of the main areas of the real estate marketing business that I have been teaching now for almost 14 years is the essential need to set up an infrastructure in your business for long term success. A lot of people have ignored this advice over the years because their market was so hot [...]

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Ok, I have just went over my analytics this morning for the new BAP Blogs. There seems to be a trend happening which involves YouTube videos embedded into the BAP Blog posts.
Google is indexing the posts with videos slightly faster than those without the YouTube videos. This tells me we need to try [...]

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I have been receiving a lot of calls the past few months from agents and mortgage brokers asking me what they can do right now to start closing deals tomorrow. Unfortunately, I always have to say the same thing and that is that there is no magic pill I can just give them that [...]

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