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Man…..that is enough to make a real estate sales person sound like every other person in their town who is trying to sell real estate.  Commitment to Excellence…….blah blah blah,,,,,,no one believes this anymore……it sounds like everyone else!  Remember…..overused words do not work. Instead of relying on words at all………lets try something different….EVIDENCE!  Offer believable stories such as case studies, testimonials, achievements, etc.  Don’t tell your customers what you’ll do…..SHOW them!

Here is something to take a look at:  Review every marketing related communication or advertisement and try to take out adjectives and adverbs.  Most of them weaken your message.  Taking out the adjectives will force you to prove any claims you make rather than just state them.

Remove every adjective and replace them with PROOF!

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Going the extra mile (or going the extra “inch,” as they say in Australia) is what famed success expert Napoleon Hill called possiblythe single most important trait he identified that existed in vir tually every one of the world’s top 500 super-achievers. He wrote a great little book highlighting the importance of exceeding expecta tions.

When Hill analyzed what made people like Ford, Carnegie, Rockefellerand Firestone such forces in the world of business, he realized that they always did far more than was expected. They always worked harder, tried more things, bounced back higher after reverses and stretched themselves and their people farther than any of their close competitors dared do.
Charles Schwab, the president of U.S. Steel in the early 1900’s, got his job by always doing 10 times more than he was paid to do or was even expected to do.
In your business, I want to challenge you to start exceeding your customers’ expectations in everything you do. And please remember: Your customers are all three groups of people -your vendors, your team members as well as the people and businesses who pay you for your goods or services. Exceeding your customers’ or clients’ or patients’ expectations can and does mean an abundance of things.
It means changing the way you think about, deal with and speak to your customers. Greet them on the phone and in person with the same joy, sincerity and enthusiasm that you’d show any other valued friend.
Respect the importance of their time, their sense of security and their comfort. Don’t make them wait to long on “hold” or in your waiting room or at their home. Provide for their comfort. That may mean coffee and beverages, a comfortable, clean setting complete with fresh, interesting reading material. It may mean a pleasing shopping environment and enough consultative help on hand for a customer or client to get the most out of it.
* It means pitching in when a client’s in trouble -like the FedEx driver who came back after his other pick-ups to help one customer get his unexpectedly large quantity of pick-ups packed up and ready.
* On another occasion, a FedEx dispatcher got a frantic call from a tearful bride-to-be whose gown had been misrouted the day before her wedding. The alert dispatcher located the gown in a distant city and had it flown to the distraught customer’s city by private plane. The gown arrived in time for the young woman to wear it at her wedding.
The rescue effort was expensive, but it became the talk of the wedding reception – and caused many executives attending the ceremony to start using FedEx.
* It means following up after the sale -not just to patronize but to contribute, acknowledge and assure that customer or client or patient that you care about them.
* It means thinking about the customers as more than just a check-book. It means seeing him or her as a valued business partner of sorts, someone whose well-being and success is directly tied to your own.
Let me give you two, quick, personal examples of what I’m talking about:
Recently, one of my joint-venture partners flew into Los Angeles from Hawaii just to spend the day with my general manager and express her commitment to our business venture. Then, when she discovered that I’d allowed my filing system to get fouled up, she canceled her flight home that night, changed her ticket to the next evening, went out and -using her own money -bought hundreds of dollars’ worth of filing and organizational materials and came to my home at 9:00 a.m. the next day with her husband (who’s also one of my joint-venture partners) dressed in work clothes. For six hours straight they cleaned out, cleaned up and totally reorganized my entire office.

Needless to say, that super-impressed me.

But she was smart. She knew that if she exceeded my expectations of her as a partner, and extended herself at a level I could have never dreamed possible, that I’d be forced to reciprocate by giving more of my attention and effort to her product than to the 12 other ventures I’m currently working on. She also knew that if she got me super- organized, and opened up two extra hours a day for me, that I would most likely use it to work on her projects.
Here’s another example: I bought a dress for my wife at a local bou tique. It had to be altered, so they sent it out. It was supposed to be back by 2:00 on Thursday, so my wife could wear it to a 6:00 cock- tail party. The seamstress got behind, and it wasn’t done when I came for it. The boutique owner herself came out, apologized and told me they had screwed up.
But not to worry! The owner paid an expensive delivery service to pick up the dress at five and bring it to our house. With the dress was a beautiful silk scarf wrapped around a note of handwritten, heartfelt apology from the owner. My wife really appreciated that gesture. She appreciated it so much, in fact, that she went back three days later and spent $2,000 on clothes!
The moral? Exceed your customer’s expectations -on all counts. Respect them more than anyone else does, serve them better, give them more, follow up more and above all do what no one else thinks to do, and you’ll stand out so favorably that you will keep customers and clients for life.

Excerpt from Jay Abraham

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Wouldn’t it be great if you could find out who your online competitors are? Wouldn’t it be helpful to know how many sites are linked to them (so you can ask for reciprocal links yourself and/or charge for paid advertising links)? Or determine just how much traffic their sites are really getting?

Well, you CAN!

Thanks to an incredibly handy little program called Alexa, you can easily get this information – and more!… free of charge!!

Alexa is a free web navigation service that works with your browser to provide you with essential information about each web site you visit… each company you consider making a deal with… and all of your competitors!

Alexa is an incredibly powerful marketing tool if you are serious about doing business on the Internet (and you really, really need to get serious about doing business on the internet)!

This technology provides a new approach to a major problem that people have when surfing the Internet — finding the information you want quickly and easily and with actual “information you can use” to contribute to your bottom line.

You see, Alexa is the first Internet software to actually learn from people!

Available to savvy internet marketers, Alexa harnesses the collective wisdom and experience of the entire Internet community… learning and improving over time through the participation of its users. It allows you to surf smarter and more efficiently by adding human intelligence to Web navigation.

How does it work? Well, when you download Alexa, a small toolbar will appear on the side of your browser (or, more recently, a small tool bar that you can move and position on our screen at will) that looks like this:

The Alexa toolbar contains a host of useful information about whatever site you happen to be visiting. Here are all of the killer features that really makes Alexa an incredibly powerful marketing tool…

• Traffic: The traffic rating feature tells you how much traffic the site you are viewing receives, based on the number of page turns made on the site by Alexa users. This feature is useful for a couple of reasons. First, if you are interested in knowing if a competitor’s web site is REALLY paying off for them, or if you are interested in purchasing advertising on a particular site or jumping through the hoops to ask for an affiliate link you can use this feature to see how much traffic the site generates…and determine from that how much you are willing to pay to advertise there, etc., etc. Second, you can use this feature to determine which pages at a competitor’s site are most popular. Are the listing pages most popular? The direct response pages? The personal contact page? Once determined, you then have a ROAD MAP of those pages and elements proven most valuable to ensure that a similar page (or pages) is incorporated into your own site!

Not only does this determine the amount of traffic that your competitors are currently receiving but it also gives you a great idea of what websites you really want linking to yours! This gives you the ability to weed out the “Somebodies” from the “Nobodies” just by browsing to their website! When you know how much traffic your potential linking partners are getting to their website you can now prioritize who you put the real effort into negotiating with!

Alexa’s uses a “5 Star” ranking system to show how much traffic each website receives. If a website has 2 or more stars this is generally a very good indication of a higher traffic website and someone you would want to establish as a linking partner. Of course. the Alexa system is not perfect and most of the real estate sites you visit will indicate a One Star (less than 100,000 hits per month) rating,  but it gives you a very good idea of what kind of traffic websites are receiving AND gives you the ability to compare each website against the next. And when it comes to creating an affiliate link strategy… to say the least… there is no other system comparable to that of Alexa when it comes to determining the popularity and traffic of a particular website!

Important Note: If you are little confused or not quite sure what a “linking partner” or an “affiliate” is, it is simply this… a website that contains a link on their site directing visitors to your website! The easiest way to find linking partners or potential affiliates? I suggest looking in the search engines for websites that could potentially drive targeted traffic to your website. Just simply ask yourself “What type of website have the visitors that I need?”, pick out the keywords that apply to those websites and query the search engines. The begin visiting the websites that the search engines return with the Alexa program and voila… you have now established your potential linking partners!

• Demographics: On higher ranking sites, Alexa will provide demographics of site visitors!
• Contact Info: For each site you visit, Alexa provides you with the site owner’s address and phone number, a map and directions, and a related City Guide (this City Guide will also provide you a number of NEW, useful links and content you can ADD to your web site). You will even learn the date that the site first went online! This means that you’ll always know who is behind the sites you visit — and you will know how to get in touch with them. This feature alone makes Alexa the perfect tool for locating potential joint ventures or linking partners!
• Site Stats: This feature provides you with popularity and speed ratings, the number of links pointing to a particular site, and third party ratings and reviews. You are also given the option of voting on the site you are viewing. Again, this is the kind of critical information you need when choosing partners for a joint venture… or when checking up on your competition!
• Related Links: As you surf, Alexa suggests links that are relevant to the page you are viewing. Alexa uses crawling, archiving, categorizing and data mining techniques to build the Related Links list for millions of URLs. The day-to-day use of Related Links helps to build and refine the data by analyzing the requested URLs to determine high-level trends. This information is then used to establish relationships between web sites. From this, the top ten Related Links for each URL are chosen.

Alexa re-crawls the Web on a regular basis and rebuilds the data, pulling in new sites and refining relationships between existing sites. New sites with strong relationships to a site will automatically appear in the Related Links list, displacing any sites with weaker relationships. At times, the Related Links are questionable… but this should not be a surprise when you consider some of the bizarre results you get with search engines.

Overall, the Related Links feature is great for doing quick searches without having to waste time clicking back and forth between the search engines. And if you are using a search engine, this feature can help you even more by suggesting links that will take you directly to the same query in other search engines. This means that you do not need to type in the address of the other search engines or repeat your query.

Here are some other useful features that Alexa offers… not as important as the ones above but definitely helpful:

• News: Provides you with related news, stock quotes, financial information, key competitors, and company overviews for publicly held companies. This feature makes spying on your competitors extremely easy!
• Reference: Allows you to get answers you need instantly using Encyclopedia Britannica Online, the Merriam Webster Dictionary and Thesaurus, and Britannica’s Web Guide.
• Search: Gives you fast access to the search engines
• Help: Provides a detailed help file, including fully searchable Alexa FAQs and technical support.
• One page report: Alexa’s data for any given URL is available for viewing as a one-page report. The one page report provides a compact, printable report of all the information available from the Alexa service about a particular URL.
• About the data: Explains the data and how it is derived. You can use this page to view all of the information that Alexa has for a particular URL and obtain explanations of what the data means.

You also have the option of editing or removing your site information using the Alexa Site Information editor. This means that you can easily add or change customer service contact numbers… or personal contact information… to best suit your business needs.

Of course, at this point, many of you may have concerns about privacy issues. Relax

Each Alexa user is assigned an anonymous ID number… and from that point forward, all of the Alexa users are known only by their anonymous ID numbers. Alexa has no way of correlating your user ID number with your e-mail address or other personal information that might identify you. Alexa simply does NOT create profiles of users.

Installing Alexa is very easy! Anyone using Internet Explorer can take advantage of this great free tool! To get your copy of Alexa for your PC please go to www.Alexa.com now!

As Internet users move from one site to the next, they make valuable decisions about what they find worthwhile and what they don’t. Alexa anonymously tracks these decisions so that everyone in the Internet community can benefit from them.

This makes Alexa an incredibly powerful marketing tool! It allows you to track the successes and failures of your competition… information that you can use to give your business an edge and boost your sales!

Alexa also provides information that makes finding joint ventures and linking partners exceptionally easy. Top related links are right at your fingertips along with details about traffic and how to contact the site owners.

Can you believe this service is FREE?! Take advantage of this cutting edge marketing tool today. This competitive intelligence could soon have you scooping up your competitors’ share of the market! All you really need to do is determine, exactly, what THEY are doing… do the same… and take it ONE STEP further.

Nothing more, nothing less.

And the Alexa program helps you do just that! Plus, because Alexa “learns”… the more people who use the program, the more we ALL benefit!

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